Dallas (March 23, 2026) — AT&T Stadium Tours has officially joined the Dallas CityPASS® program, giving visitors to North Texas a new way to explore one of the world's most recognizable sports and entertainment venues. Home to the Dallas Cowboys, the stadium attracts sports fans, architecture enthusiasts, and eventgoers from around the globe. Through this new partnership, travelers can combine a behind-the-scenes experience at AT&T Stadium Tours with other top Dallas attractions—all with a single, money-saving ticket. 

Opened in 2009, AT&T Stadium is renowned for its retractable roof, expansive seating capacity, and one of the largest high-definition center-hung video boards in the world. Beyond hosting NFL games, the venue hosts major concerts, championship events, international competitions, and will serve as a site for the 2026 international soccer matches. 

“AT&T Stadium is an iconic destination that draws visitors from around the world,” said Megan Allen, President and CEO of City Pass, Inc. “By adding the Stadium Tours to Dallas CityPASS, we're giving travelers an opportunity to go beyond game day and experience this remarkable venue up close—while enjoying smart savings on a thoughtfully curated selection of North Texas attractions.”

The Dallas CityPASS includes a choice of two guided AT&T Stadium Tours experiences, each offering an inside look at the architecture, history, art exhibits and operations. In the VIP Guided Tour at AT&T Stadium in Arlington, guests can explore premium areas such as private luxury suites, the media press box, the Miller Lite Club, the postgame interview room, and the locker rooms of the Dallas Cowboys and Dallas Cowboys Cheerleaders. The tour also includes field access.

Guests can instead opt to visit the Dallas Cowboys World Headquarters and practice facility at The Star in Frisco, TX, a short drive from Dallas. This behind-the-scenes experience highlights the team's storied history, day-to-day front-office operations, practice facilities, the Dallas Cowboy Cheerleaders, Super Bowl memorabilia, and the legacy behind the moniker “America's Team.”

Dallas CityPASS tickets save travelers up to 56% on one-time, prepaid admission to four top area attractions in a single mobile ticket. Options include Perot Museum of Nature and Science, Reunion Tower GeO Deck, Dallas Zoo, George W. Bush Presidential Museum, Dallas Holocaust and Human Rights Museum, or AT&T Stadium Tours. Tickets cost $64 for adults and $46 for children ages 3–12 and are valid for nine consecutive days from first use. Mobile tickets are available at CityPASS.com and can be managed through the My CityPASS app. City Pass, Inc. offers a 365 day return policy on nonactivated tickets. 

About CityPASS: For 28 years, CityPASS tickets have helped travelers save on admission to top attractions across North America. With more than 88,000 customer reviews, CityPASS holds an average rating of 4.6 out of 5 stars. Tickets are available in 17 destinations, including Atlanta, Boston, Chicago, Dallas, Denver, Houston, Los Angeles, New York, Orlando, Philadelphia, San Antonio, Diego, San Francisco, Seattle, Southern California, Tampa Bay, and Toronto. Since 1997, more than 30 million CityPASS tickets have been sold.  For more information, visit CityPASS.com

Prices and programs are subject to change. CityPASS® and City Pass® are registered trademarks of City Pass, Inc.