New York City – January 26, 2026 TravMedia celebrated the 10th anniversary of IMM (International Media Marketplace) North America with record participation, reinforcing its position as the travel industry's premier media marketplace. Hosted at the Javits Center, the two-day program brought together more than 1,150 delegates across The TravMedia Summit and IMM North America 2026.

The event connected more than 550 leading North American media with over 450 international travel and tourism brands, represented by more than 600 industry and PR professionals. Across two days, delegates participated in 11,500 prescheduled one-on-one meetings, delivering exceptional engagement and meaningful business outcomes.

“We are proud to mark the 10th anniversary of IMM North America, and 14th year globally, with such strong participation and impactful connections,” said Nick Wayland, CEO and Founder of TravMedia. “IMM continues to be a vital platform for fostering relationships that drive compelling travel storytelling and industry growth. We are deeply grateful to our partners, sponsors, and the Society of American Travel Writers for their continued support.”

Visit California returned as the Premier Partner of IMM North America and Cruise Lines International Association (CLIA) as the Luncheon Sponsor, alongside valued partners including Tourism Australia, Rimrock Banff Emblems Collection, Experience Glendale, Visit Carlsbad, and Memphis Art Museum.

During the luncheon, TravMedia presented The TravMedia Awards North America 2026, recognizing outstanding contributions to the industry. Lifetime Achievement Awards were presented to Larry Bleiberg for media and Laurie Armstrong Gossy for PR. Additional honors included the TravMedia Travel Writer of the Year to Ashlea Halpern and the TravMedia PR of the Year to the Maine Office of Tourism, represented by Gayle Conran of ConranPR.

Visit California led a strong presence at IMM North America 2026, with more than 50 tourism partners participating in the California Pavilion. As Premier Partner, Visit California took the stage at the IMM luncheon to share key destination insights and media engagement initiatives. Canadian partners joined Destination Canada within the Canada Pavilion, showcasing diverse regional storytelling opportunities for international media, while the Hawai'i and Tourism Australia pavilions further highlighted the global reach of IMM, with destinations presenting compelling narratives and experiences to attending media.

The cruise sector featured strong participation from Celebrity Cruises, Cunard, MSC Cruises, Princess Cruises, and Seabourn Cruise Line, as well as CLIA.

Hotel and Resort partners included Fairmont Hotels and Resorts, Sandals Resorts International, Vail Resorts, and Kiawah Island Golf Resort.

Tour operators G Adventures, Intrepid Travel, and Abercrombie & Kent, plus transportation partners Alaska Railroad, Brightline, and East Japan Railway Company connected with media.

A record 550 media professionals attended The TravMedia Summit and IMM North America 2026, representing leading outlets such as Travel + Leisure, National Geographic, CNN Travel, Condé Nast Traveler, The New York Times, The Wall Street Journal, BBC Travel, Forbes, and Lonely Planet. The media delegation included editors, journalists, broadcasters, podcasters, and content creators who left the event equipped with new story ideas and industry connections to share with audiences worldwide.

Registration for IMM North America 2027 will open in September; please visit travmedia.com/imm.

IMM LUX returns to Las Vegas in September 2026, and registration opens in March. Visit immlux.com.

Photo gallery available to view here.

Media Contacts for IMM North America:

Kim Grant

Global Media Director
kim.grant@travmedia.com

Exhibitor Contact for IMM North America:

Dominika Dryjski

Chief Operating Officer
dominika@travmedia.com

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About TravMedia

TravMedia is the travel industry's only global media network. Founded in 1999 by Nick Wayland, a former travel editor seeking an easier way to research and report travel news, TravMedia is the one-stop solution trusted by travel PR Professionals and media to network and share press releases, stories, and ideas. The platform hosts thriving online communities and is an essential daily tool for collaborating and developing long-lasting relationships.

TravMedia provides global travel newsfeeds and connects more than 25,000 travel media and more than 20,000 travel brand PRs worldwide via an online newsroom, press release distribution, events, Journalist Alerts, and daily industry updates. To learn more and register for TravMedia, visit travmedia.com.

About IMM

TravMedia's IMM is the leading travel industry event for travel brands and destinations to connect with the media. In its 14th year in 2026, IMM hosts more than 2,500 media and international travel brands annually in eight countries worldwide. International Media Marketplace events in 2026 include IMM Australia in Sydney on February 26-27; IMM Germany in Berlin on March 2; IMM UK in London on March 9-10; IMM France in Paris on March 11; IMM Brazil in Saõ Paulo on April 13; and IMM Asia in Singapore on October 19-20. The second annual IMM LUX returns to Las Vegas in September 2026 and IMM North America to NYC in January 2027.

For more information and registration for IMM 2026 events, visit www.travmedia.com/imm and immlux.com or email imm@travmedia.com.