FAYETTEVILLE, Ark. – Experience Fayetteville has announced the appointment of Brannon Pack as its new Vice President of Marketing, effective January 19.

Pack returns to the organization after previously serving as Director of Cycling Tourism, where he played a pivotal role in elevating Fayetteville's profile as a premier cycling and outdoor destination on both national and international stages. His work helped position Fayetteville as a leader in cycling tourism, infrastructure development, and major event attraction, including serving as project director for the 2022 UCI Cyclo-cross World Championships, which marked only the second time in the event's 74-year history that it was held in the United States.

“Brannon's return feels both full-circle and incredibly timely,” said Ryan Hauck, CEO of Experience Fayetteville. “He brings a deep understanding of our community, our mission, and the future of tourism in Arkansas. His strategic mindset, extensive network, and proven ability to turn vision into action will be instrumental as we continue to grow and evolve.”

Most recently, Pack served as Senior Director of Operations for the Ozark Foundation, where he oversaw the development, marketing, and production of a statewide portfolio of outdoor recreation events aimed at removing barriers to access and generating tourism across Arkansas. His background spans destination marketing, event production, brand development, community engagement, and collaboration with key partners, including the Arkansas Department of Parks, Heritage & Tourism and other state and regional stakeholders.

In his new role, Pack will lead Experience Fayetteville's marketing strategy, brand initiatives, and integrated campaigns, supporting the organization's mission to attract visitors, elevate Fayetteville's national profile, and strengthen its position as a hub for outdoor recreation, culture, and community-driven tourism.

“I'm incredibly excited to return to Experience Fayetteville in this new capacity,” Pack said. “This community has tremendous momentum, and I'm honored to help tell Fayetteville's story while building on the strong foundation already in place.”

Pack is based in Fayetteville and brings more than two decades of leadership experience across tourism, nonprofit management, and large-scale event production.

For more information, visit experiencefayetteville.com.

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About Experience Fayetteville

Experience Fayetteville is the destination marketing organization for the city of Fayetteville, Arkansas. We elevate the quality of life for our community through tourism promotion, partnerships, and programs. We are the first point of contact for convention and meeting planners, sports tournament coordinators and tour operators. Experience Fayetteville oversees Experience Fayetteville Visitors Center, Fayetteville Town Center and the historic Walker Stone House. We produce Sundays on the Square festivals, Lights of the Ozarks, Fayetteville Ale Trail, Fayetteville Bikepacking Routes Network, and Fayetteville Restaurant Week. The Fayetteville Advertising & Promotion Commission is the governing body of Experience Fayetteville. For more information on Fayetteville, visit experiencefayetteville.com