About Pursuit

Pursuit Attractions and Hospitality, Inc. is a publicly traded, global attractions and hospitality company that owns and operates a collection of elevated experiences in some of the world's most iconic places. Across the United States, Canada, Iceland, and Costa Rica, Pursuit connects guests to moments of awe, joy, and discovery through distinctive lodges, immersive tours, and landmark attractions—along with thoughtfully integrated wellness, culinary, and slow-travel experiences rooted in place.

Over the past decade, Pursuit has evolved from a portfolio of regional icons into a growing global hospitality platform—uniting destination-led brands under a shared vision rooted in place, people, and long-term care for the environments it serves. Today, it includes 29 distinctive lodges and 17 world-class attractions, with dining, retail, and transportation thoughtfully integrated into each experience.

Guided by values of stewardship, genuine connection, and responsible access, Pursuit's growth—through the thoughtful refresh, build, and expansion of iconic experiences—is creating a new generation of travel stories, reshaping how travelers experience well-known destinations.

Glacier Park Collection: Montana, USA and Alberta, Canada

The Glacier Park Collection by Pursuit is a portfolio of lodging, attractions, and outdoor experiences located in and around Glacier National Park and Waterton Lakes National Park. The collection includes historic railway-era hotels, national park lodges, modern basecamps, and guided river and fishing operations across Montana and Southern Alberta.

Together, these experiences provide access to dining, recreation, and transportation at key gateways to the Crown of the Continent, supporting both independent travelers and groups throughout peak season and beyond, reflecting growing interest in quieter seasons and longer, more intentional stays.

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New & Noteworthy

Thoughtful investment across iconic properties, paired with timely storytelling opportunities in one of North America's most storied mountain regions.

• New Event Center at Grouse Mountain Lodge Signals Growing Demand for Year-Round Mountain Gatherings in Whitefish, Montana
  Set to open in October 2026, the new 8,250 sq. ft. event center expands Grouse Mountain Lodge's role as a year-round gathering place for the Whitefish community and visiting groups.
  
  
• A Cozy Classic Gets a Modern Update at Grouse Mountain Lodge in Whitefish, Montana
  Enhancements are underway across the property, blending cozy mountain comfort with elevatedA revitalized pool and sauna are designed as a space for rest, reset, and après moments year-round. A full lodge refresh is anticipated for 2027.
  
  
• Inside the Revival of Glacier Park Lodge, one of the West's Grand Railway Hotels
  A long-awaited renewal at one of the American West's grand railway hotels, Glacier Park Lodge, introduces 41 refreshed guest rooms and a modern interpretation of grand-lodge travel, while maintaining the history that made it iconic.
  
  
• Glacier Raft Co. Marks 50 Years on the Flathead River with Community-led Celebrations
  Celebrating 50 years as a pioneering outfitter on the Flathead River, Glacier Raft Co. will mark the milestone with community events, media-friendly storytelling moments, and special summer experiences. This milestone celebrates a legacy of early leadership in river stewardship, conservation-minded guiding, and responsible access to one of the crown-jewel waterways of the Glacier region, which has been protected under the Wild and Scenic Rivers Act since the 1970s.
  
  
• Longer Stays, Slower Travel: The New Priorities Shaping North American Getaways
  Emerging travel trends show tourism is shifting toward off-peak and shoulder-season travel as travelers seek value, fewer crowds, and richer local culture (Explore Worldwide, 2025). Extended travel and deliberate “slow” itineraries are gaining ground, with 80% of travelers expressing interest in longer travel breaks and rail journeys rising sharply in popularity, reflecting a desire to make the journey part of the experience (Explore Worldwide). Multigenerational and celebration trips are also notably increasing, as families prioritize meaningful connections across generations and extended stays to deepen engagement with destinations (Skyscanner Travel Trends, 2026).

Banff Jasper Collection: Banff and Jasper National Parks, Canada

Pursuit operates a collection of iconic sightseeing experiences, including the Banff Gondola, Lake Minnewanka Cruise, Maligne Lake Cruise, Columbia Icefield experiences, and Golden Skybridge, alongside a range of hotel properties in Banff and Jasper.

Banff Jasper Collection offers year-round access to accommodations, attractions, and guided experiences, supporting both peak-season visitation and growing interest in shoulder-season and winter travel. In 2026, these experiences sit at the intersection of conservation, cultural storytelling, and evolving visitor expectations.

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New & Noteworthy

From the next generation of lower-emission glacier touring, cultural storytelling, and lodge revitalization, the Pursuit is thoughtfully evolving some of the region's most iconic experiences — balancing care for place, community, and environment with a renewed focus on guest connection, access, and long-term stewardship.

• Jasper Begins a New Chapter: How a Beloved Mountain Town Is Rebuilding with Care
  A coordinated revitalization is underway across Pursuit's Jasper properties. Forest Park Hotel will launch with a complete renovation in the fall of 2026; Pyramid Lake Lodge's refresh will include a new boardwalk with outdoor hot tubs; and Lobstick Lodge will undergo a retro ski lodge-themed renovation in 2026/2027. All projects introduce thoughtful public spaces, complete guest-room renovations, implement sustainability improvements, and enhance the culinary experience.

Together, these investments signal a renewed chapter for Jasper, supporting post-wildfire recovery while prioritizing long-term care for one of Canada's most beloved mountain communities. This commitment is reinforced through Pursuit's Jasper Recovery Fund, established to support local recovery efforts and community-led rebuilding initiatives following the wildfires.

• Dinner Above the Clouds: Sky Bistro Reimagines Mountaintop Dining in Banff
  Perched atop Sulphur Mountain at the Banff Gondola, Sky Bistro is one of Canada's most iconic mountaintop dining experiences, offering panoramic views across the Canadian Rockies. Opening in May 2026, Sky Bistro's mountaintop dining experience will debut a thoughtfully designed refresh that elevates one of Canada's most dramatic dining rooms. The update enhances spatial flow and the guest journey while creating a refined backdrop for Rocky Mountain–inspired menus and regionally sourced ingredients.
  
  
• Jasper's Iconic SkyTram Prepares for Its Next 60 Years
  Early planning is underway for a refresh of the 60-year-old Jasper SkyTram experience at the top of Whistler's Mountain, reflecting a long-term investment in future access, guest experience, visitor flow, and interpretive programming. While still in its early stages, the project underscores Pursuit's commitment to responsibly evolving iconic experiences, with community and environmental considerations at the core.
  
  
• Electric on Ice: A New Era of Lower-Emission Glacier Touring at the Columbia Icefield
  Launching in May, a new electric Ice Explorer advances lower-emission glacier touring at the Columbia Icefield—demonstrating how thoughtful innovation, design and infrastructure can reduce environmental impact while preserving access to one of North America's most significant glacial landscapes. This pilot project signals Pursuit's commitment to a phased EV adoption, with additional electric-vehicle retrofits planned in the years ahead.
  
  
• High Above the Canyon: Golden Skybridge Unveils a New Treetop Adventure
  Located in Golden, British Columbia, in the heart of the Canadian Rockies, Golden Skybridge is a dramatic canyon-side attraction featuring suspension bridges, sweeping mountain views, and immersive nature experiences. In Summer 2026, a new Net Park will add a family-forward, treetop adventure experience that expands Golden Skybridge's appeal for multigenerational travel and accessible outdoor play.
  
  
• Meet the Rocky Rangers: A New Way for Families to Explore the Canadian Rockies
  The introduction of the Rocky Rangers Program, a family-focused education and interpretive initiative, is launching in February at Banff Gondola and rolling out across Canadian Rockies attractions in 2026. Kids can explore each attraction through age-based field-guide challenges, meet regional “wildlife ambassador” characters, and earn completion badges along the way.
  
  
• Sailing Into Story: Lake Minnewanka's New Premium Cruise Experience
  Set on Banff National Park's largest lake and surrounded by dramatic mountain peaks, Lake Minnewanka is one of the region's most storied and scenic waterways. In summer 2026, a new premium cruise, the Lake Minnewanka Cruise, will launch, featuring an updated boat and interpretive programming that reflect growing demand for multigenerational travel experiences that invite curiosity, learning, and connection to place.

Alaska Collection: Kenai Fjords National Park, Denali National Park, and Seward and Talkeetna

The Alaska Collection by Pursuit is a portfolio of lodges and guided experiences operating across some of the state's most iconic regions, including Kenai Fjords National Park, Denali National Park, and the communities of Seward and Talkeetna. The collection includes wildlife and glacier cruises, remote wilderness lodges, and park-adjacent accommodations designed to provide access to Alaska's coastal, mountain, and interior landscapes.

The Alaska Collection supports a range of travel styles, from small-ship marine exploration to fly-in backcountry stays, while maintaining a focus on stewardship, community partnerships, and responsible access to Alaska's national parks.

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New & Noteworthy

• Let the Captain Lead: A Wildlife-First Way to Explore Kenai Fjords National Park
  Captain's Choice National Park Tour offers a flexible, captain-led itinerary that adapts in real time for optimal wildlife encounters and glacier viewing, supporting a range of travel styles as demand grows for expedition-style travel, wildlife immersion, and remote wellness experiences. An onboard partnership with the Alaska SeaLife Center supports marine research, education, and wildlife rehabilitation in the waters guests explore.
  
  
• On Fox Island, Alaska's Wildest Luxury Comes Without Crowds
  Located on Fox Island in Resurrection Bay, Kenai Fjords Wilderness Lodge is a secluded island retreat for day excursions and overnight stays. A new elevated dining program features Alaska Seafood Certified wild salmon, halibut, and shellfish, paired with seasonal local ingredients. It offers opportunities for guests to connect with the chef—and occasionally fish or forage for the evening's meal.
  
  
• Alaska Opens With Denali in View: Inside the State's Earliest Lodge Season
  Opening in March, this is Pursuit's only lodge operating at the start of Alaska's season—offering guest rooms facing Mount Denali and the Alaska Range from one of the state's most accessible vantage points. Perched above Talkeetna yet minutes from town and the riverfront, it serves as a spring launch point for , early-season adventures, and Alaska's transition from winter to summer, not to mention a key location along the Iditarod trail network.
  
  
• Denali's Last Fly-In Season: Wilderness Access Before the Road Returns
  2026 marks the final helicopter-only season before the Denali Park Road reopens in 2027, offering a rare window to experience the park as few ever will. Accessible only by air, this remote lodge delivers unmatched seclusion, true wilderness immersion, and personalized, wellness-focused experiences. With ready-to-go gear in every cabin, guests can step straight into Alaska's backcountry—no extra planning, just presence, solitude, and scale.
  
  
• The Road Back to Denali: How a Legendary Backcountry Route Is Coming Back to Life
  Set to return in 2027, the Pursuit Denali Backcountry Adventure tour marks the reopening of one of the park's most remote overland experiences following the Denali Park Road restoration. This offers rare access not just to the place, but to the story of how protected landscapes recover.

Sky Lagoon: Iceland

Sky Lagoon by Pursuit is a geothermal bathing retreat located on the edge of the Atlantic Ocean, just outside Reykjavík. Open year-round, Sky Lagoon offers a design-led introduction to Iceland's bathing culture through its oceanfront lagoon, contemporary bathhouse design, and the signature seven-step Skjól Ritual.

Sky Lagoon combines traditional wellness practices with modern hospitality, where wellness is experiential, cultural, and landscape-driven.

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New & Noteworthy

• Evolving the Skjól Ritual
  2026 marks Sky Lagoon's fifth year welcoming international travelers. The Lagoon continues to refine its signature seven-step Skjól Ritual, rooted in Icelandic bathing culture and storytelling. The ritual draws inspiration from traditions recognized by UNESCO as part of the Intangible Cultural Heritage of Humanity, reinforcing Sky Lagoon's role in preserving and sharing authentic Icelandic wellness practices.
  
  
• Ritual Enhancements & Cultural Storytelling
  Ongoing refinements introduce new sensory cues and culturally inspired storytelling moments throughout the guest journey, deepening the connection between landscape, tradition, and modern wellness. The experience reflects growing demand for culturally rooted, non-medical wellness travel.
  
  
• Improved Access for International Travelers
  A new airport shuttle service launching in 2026 will improve ease of access for international visitors, strengthening Sky Lagoon's position as a must-do experience for first-time and returning guests to Iceland.

Tabacón Thermal Resort & Spa: Arenal, Costa Rica

Tabacón Thermal Resort & Spa is Pursuit's newest global addition—a luxury thermal resort set within a private rainforest reserve at the base of the Arenal Volcano. Anchored by naturally flowing geothermal hot springs, Tabacón offers an immersive wellness experience where architecture, landscape, and hospitality are designed to work in harmony with the surrounding environment.

Luxury at Tabacón is sensory and intentional, shaped by mineral-rich waters, immersion in the rainforest, and deeply personalized service. The resort reflects growing demand for purpose-led travel, where wellness, nature, and emotional connection are central to the guest experience.

New & Noteworth 

• Tabacón's Sensory Approach to Thermal Wellness
  Tabacón's thermal river experience is rooted in balneotherapy traditions, offering a non-medical, nature-driven approach to wellness that engages all five senses—sound, scent, touch, taste, and sight—reflecting rising interest in experiential and culturally grounded wellness travel.
  
  
• How Tabacón Is Practicing Regenerative Rainforest Travel
  Tabacón integrates conservation, community partnerships, and environmental stewardship into the guest experience, moving beyond sustainability toward regenerative travel by highlighting what has been restored and protected within the rainforest landscape. A Sustainability Report released annually outlines progress and tangible outcomes.
  
  
• Inside Tabacón's Conscious Costa Rican Cuisine
  The resort's culinary program emphasizes locally sourced ingredients, Costa Rican flavors, and wellness-minded preparation, with menus shaped by seasonality, medicinal plants, and regional traditions—aligning with growing interest in conscious cuisine and food as part of holistic well-being.
  
  
• Whycations: Travelers Are Coming to Tabacón for More Than a Vacation
  Tabacón is well-positioned for the rise of “Whycations”—travel motivated by purpose, emotional connection, and renewal rather than geography alone. Experiences are designed to support rest, reflection, and meaningful connection to place, appealing to couples, solo travelers, and wellness-focused guests.
  
  
• Ahead: Private Villas Signal Tabacón's Next Chapter (Coming Soon)
  A new collection of luxury villas is in development, marking the next phase of Tabacón's evolution. The upcoming launch will expand the resort's offering for longer stays, private retreats, and high-end wellness travel, with long-lead editorial opportunities anticipated for 2026/2027 coverage.

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Pursuit: Who We Are: The Experience Company Behind Iconic Places

Pursuit is a global attractions, hospitality, and experiences company connecting guests to some of the world's most iconic places across North America, Iceland, and Costa Rica. Pursuit's portfolio includes 17 world-class attractions, 29 distinctive lodges, and integrated dining, retail, and transportation, all designed to create moments of awe, joy, and meaningful connection rooted in respect for the landscape, culture, and community.

Guided by its Vision 2030 roadmap—a long-term strategy focused on growing responsibly across iconic destinations, elevating guest experience through design-led storytelling, and deepening community and environmental stewardship through its Promise to Place commitments, Pursuit is shaping the future of premium, nature-based travel, where growth is balanced with care for the places and people that make each experience possible.

• Reinventing a Tourism Brand for the Experience Economy

Pursuit's transformation from a diversified tourism business into a pure-play global experiences company reflects a larger shift in how travelers value meaning over material luxury. Under David Barry's leadership, the company has aligned growth with stewardship, design, and emotional connection—proving that legacy brands can evolve without losing their soul.

• Leading a Public Company with a Human-First Philosophy

David Barry leads one of travel's fastest-growing public companies with humility, presence, and a belief that great guest experiences start with empowered people. His human-first leadership style—rooted in clarity, care, and accountability—has shaped a culture where safety, trust, and belonging are treated as strategic advantages, not soft ideals.

• Designing Awe Through Experience Engineering

Pursuit doesn't simply operate attractions and lodges—it engineers emotional journeys. From arrival to departure, experiences are intentionally designed to create moments of awe, flow, and connection, ensuring guests don't just see iconic places, but truly feel them.

• The Rise of the Icon Economy

Today's travelers are no longer chasing destinations—they are chasing meaning, memory, and transformation. The “icon economy” reflects a shift toward experiences rooted in the world's most powerful places, where access, storytelling, and stewardship define value more than opulence.

• Why Access to Awe Is Today's True Luxury

In an age of abundance, true luxury is no longer about exclusivity—it's about access to awe. Pursuit believes that standing before a glacier, soaking in a thermal river, or sharing a mountaintop meal creates the kind of emotional wealth that modern travelers value most.

Media Contacts

Jessica Harcombe Fleming
VP, Public Relations and Communications
jharcombefleming@pursuitcollection.com
+1 403 498 8420

Rose Chase
Senior Manager, Media & Public Relations
rchase@pursuitcollection.com
+1 403-605-7846

Brittney Nordin
Media Relations Manager
bnordin@pursuitcollection.com
+1 587 215 7847