The interactive pop-up activation celebrates MONOPOLY's connection to Atlantic City, spotlighting the destination's iconic attractions and experiences

Atlantic City, NJ, Dec. 17, 2025 – Visit Atlantic City is bringing the excitement of the world's favorite board game to Washington, D.C., with a life-sized MONOPOLY activation taking over Union Station from Jan. 10-12, 2026. Developed under license by Hasbro, a leading games, IP and toy company, the three-day experiential pop-up invites locals and visitors alike to step directly onto a fully walkable game board and discover the modern-day thrills of Atlantic City through immersive, interactive play.

As a part of the experience, visitors will step into a custom Atlantic City-inspired MONOPOLY board game, featuring oversized dice, charming Atlantic City-themed game tokens and spaces spotlighting the destination's most compelling attractions, from the iconic Atlantic City Boardwalk and world-class casino hotels to top-tier culinary offerings, entertainment, arts and more. Guests will have the opportunity to roll the dice to win a series of surprise and delight giveaways, interactive photo moments and opportunities to win Atlantic City-themed prizes, including branded merchandise and a grand-prize visit to the destination. Vibrant entertainment will take place throughout the weekend, including live DJ performances.

“Washington, D.C. is an increasingly important and emerging market for Atlantic City, and we're thrilled to bring this one-of-a-kind activation to such a high-traffic area like Union Station,” said Gary Musich, President & CEO of Visit Atlantic City. “This pop-up gives residents and visitors a fun, memorable way to engage with our destination, learn about our offerings and experience the connection between Atlantic City and the beloved MONOPOLY game. We hope that after stepping onto the board here in DC, guests will be inspired to plan a visit of their own and discover Atlantic City even further for themselves.”

MONOPOLY has deep roots in Atlantic City, with many of the game's original property names inspired by the city's streets, neighborhoods and landmarks. This activation brings that history to life, transforming the classic board game into a modern showcase of the destination's vibrant attractions, entertainment and coastal experiences.

Free and open to the public, the activation will run from 10 a.m. to 7 p.m. from Jan. 10 and 11, and 7 a.m. to 3 p.m. on Jan 12, 2026. For additional information about Visit Atlantic City, visit visitatlanticcity.com.

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About Visit Atlantic City
Visit Atlantic City is a 501(c)(6) organization formed and funded as a public-private partnership by the Casino Reinvestment Development Authority (CRDA) to create economic development through leisure tourism, conventions, sporting events, film production and group tourism.

Atlantic City is a premier travel destination on the East Coast with the first Boardwalk to open in the United States. Attracting visitors with its diverse array of tourism offerings, Atlantic City is home to nine casino resorts, an eclectic culinary scene, vibrant history, thrilling entertainment and family-friendly adventures, making it the ultimate destination where celebrations live on and inspire visitors to create memory-making moments.
 

For complete Atlantic City tourism and convention information, visit www.visitatlanticcity.com. Follow us on Facebook, Twitter, Instagram and LinkedIn.

About MONOPOLY
2025 marks 90 years of MONOPOLY in the market, and Hasbro is celebrating its iconic legacy all year long. As the world's favorite family game brand, with over one billion players in 114 countries, MONOPOLY is more than just a game – it's a global phenomenon. Known for its timeless fun, strategy, and friendly competition, MONOPOLY invites consumers across generations to step into a world where opulence and villainy collide, and all is fair in the race for riches. With a growing list of 300+ culturally relevant editions and new ways to play – from in-person experiences to digital platforms, casino games and more – there's truly a MONOPOLY for everyone.

About Hasbro
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.  

Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen. 

For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.   
 

Media Contacts
MMGY
visitatlanticcitypr@mmgy.com
 

Visit Atlantic City
Jessica Kasunich
jessicak@visitatlanticcity.com