DAYTONA BEACH, Fla. – (January 6, 2026) – The motorsports world will descend upon Daytona Beach and the iconic Daytona International Speedway for three months of events featuring sports cars, stock cars and motorcycles.

Kicking off the jam-packed schedule is the Roar Before The Rolex 24, the important three-day test session for teams and drivers to prepare for the Jan. 22-25 Rolex 24 At DAYTONA Weekend. This dress rehearsal features all the sports cars and drivers that will compete in the Rolex 24 as well as a pair of 45-minute multi-class races with the IMSA VP Racing SportsCar Challenge.

The following weekend on Jan. 24-25, the 64th Rolex 24 At Daytona, North America's most prestigious sports car race, will open the IMSA WeatherTech SportsCar Championship season. The Rolex 24 is the ultimate test of man and machine and has become a fan favorite with pre-race grid access, the popular Ferris Wheel and fireworks, autograph sessions, live entertainment and displays from top manufacturers. The weekend also includes the Taste of the 24 on Jan. 24 where fans can enjoy food from the area's finest restaurants without missing any of the non-stop racing action. Among the support races leading up to the Rolex 24 includes the BMW M Endurance Challenge on Friday, Jan. 24, a season-opening four-hour endurance race for the IMSA Michelin Pilot Challenge season.

Stock cars take center stage for the 68th annual DAYTONA 500 on Sunday, Feb. 15. Leading up to NASCAR's world-renowned season opener will include:

• The DAYTONA 500 Qualifying Presented by Busch Light on February 11
• The America 250 Florida Duel at DAYTONA 150-mile qualifying races on February 12
• The Fresh From Florida 250 NASCAR Craftsman Truck Series race on February 13
• The United Rentals 300 NASCAR O'Reilly Auto Parts Series race & the ARCA Menards Series race on February 14

The DAYTONA 500 excitement and atmosphere will extend beyond the Speedway with Bert Kreischer's inaugural Full Throttle Festival DAYTONA 500 Pre-Party on Saturday, Feb. 14 at the Ocean Center Convention Complex. Fans can catch musical performances from Lynyrd Skynyrd, Diplo Presents Thomas Wesley, and breakout country artist ERNEST, plus live stand-up from Kreischer and his friends, bringing their signature, unpredictable energy. Top pitmasters from across the country will be serving up next-level BBQ, while the Great American Beer Hall keeps the good times flowing with tailgate games and a full lineup of drinks.

Motorcycles will cap off the racing action as part of Daytona Beach Bike Week. The 56th annual DAYTONA Supercross takes place on Saturday, Feb. 28 and is the longest continuous Supercross event in America. The course will once again be designed by legendary five-time DAYTONA Supercross champion Ricky Carmichael.

Progressive American Flat Track will kick off its season at the Flat Track at Daytona International Speedway on back-to-back nights on Thursday, March 5 and Friday, March 6 with the DAYTONA Short Track I & II. The historic DAYTONA 200 will bring high-speed racing to the storied road course on March 5-7.

In addition to the racing action at Daytona International Speedway, the short-track action will be buzzing with events scheduled at both New Smyrna Speedway and Volusia Speedway Park in Barberville.

For more information about racing events, go to Daytona International Speedway (www.daytonainternationalspeedway.com), Volusia Speedway Park (volusiaspeedwaypark.com) and New Smyrna Speedway (www.newmyrnaspeedway.org).

For a lodging availability list go to www.daytonabeach.com.

About the Daytona Beach Area | #LoveDaytonaBeach

Often called home of the world's most famous beaches, Daytona Beach, Florida, continues to delight and surprise visitors with its diverse and growing array of attractions. The Daytona Beach area includes several cities and towns including Ormond Beach, Daytona Beach, Daytona Beach Shores, Ponce Inlet, Holly Hill, and South Daytona. The destination has long been known for its iconic beaches and rich auto racing history but today a slate of exciting new attractions, upscale lodging, a vibrant arts scene and an amazing collection of parks, preserves and outdoor activities are all part of Daytona Beach's year-round appeal.