Journey Beyond, Australia's leading experiential tourism group is excited to announce its return as a major broadcast partner of Nine's Summer of Tennis, taking audiences from 'Centre Court to the Red Centre'.  The new brand-led campaign launches with a bold call to action inspiring all Australians to plan their next Australian travel adventure.

“We are asking audiences Are You Ready' to Journey Beyond?” says Justine Lally, Executive General Manager Marketing at Journey Beyond. “Journey Beyond makes every moment extraordinary.  We know that travel is more than a destination. It's the people you meet, the experiences you share and the moments that linger long after you've returned home. Travel isn't about ticking destinations off a map. It's grounded in expertise, delivered with a genuine smile, and filled with the unexpected along the way, it's the way we Journey Beyond.”

This media activity will cement Journey Beyond's position as leaders in iconic travel experiences.

Significant investment has gone into the integrated campaign, which showcases the breadth and depth of Journey Beyond's 20 brands across Australia and New Zealand. A series of television commercials, sponsor billboards, integrations within the Summer of Tennis broadcast including Nine Radio and Wide World of Sports coverage nationally across metro and regional marketswill ensure awareness and excitement for Journey Beyond's portfolio.

The 'Are You Ready' television commercial is backed by the Aussie anthem – INXS's, New Sensation. The track dares you to embrace something extraordinary, asking, " Are you ready for a new sensation”? We answer with an invitation: Are You Ready to Journey Beyond? It's more than a question; it's a call to discover Journey Beyond's unique experiences.

The commercials also feature Journey Beyond's incredible crew, who go above and beyond in ensuring every guest has an exceptional experience.

“This is a call to start the year by leaning into fresh energy and planning an unforgettable adventure with Journey Beyond. Its uplifting message about embracing life makes it the perfect soundtrack for new travel adventures . 'Are You Ready to Journey Beyond?” Lally added.

“Now is the time for your clients to secure their 2027 adventure, with pre-release offers and advance purchase pricing available on bookings for the recently opened 2027 season.”,. says Alicia Triggs, Executive General Manager Sales and Partnerships at Journey Beyond.

The campaign takes centre court from 2 January with Nine's Summer of Tennis beginning with the United Cup in Sydney and Perth, and runs through to the Australian Open 12 to 1 February 2026. 

“We look forward to working with our retail and trade partners on how they can get involved and leverage this activity. I encourage you to reach out to the Business Development team to explore opportunities.” Triggs added.

Now is the time to secure your next adventure, Journey Beyond has released significant savings with earlybird offers on The Ghan and Outback Spirit tours including:

The Ghan – Adelaide - Darwin - save up to $1,000 per couple
$3,390 per person, based on Gold Twin travel in March 2027
 *Advanced purchase fares must be booked at least 6months prior to travel
An exciting chapter for the iconic Ghan with the northbound itinerary extended to a three-night, four-day experience, offering guests unprecedented time to explore the vast beauty, culture and connections of outback South Australia and the Red Centre.

Outback Spirit Jewels of the Kimberley – save up to $2,400 per person
$12,790 per person, based on travel in April 2027 *Pre-release book by 31 March 2026
Over 13 days, Jewels of the Kimberley is an unforgettable journey from Broome to Darwin, exploring the Kimberley's most iconic wonders. Experience the remote and natural beauty of Talbot Bay, Horizontal Falls, Bungle Bungles, the rugged charm of El Questro and the spectacular Mitchell Plateau.

Outback Spirit Red Centre Explorer – save up to $1,800
$5,790 per person, based on travel in March 2027 *Pre-release fare book by 31 March 2026
Over six days immersing you in the rich ochres and spectacular landscape of Australia's ancient red heart.  Explore World Heritage-listed Uluru, Kings Canyon, take in the renowned Field of Light, marvel at the soaring domes of Kata Tjuta and witness Wintjiri Wiru a powerful drone, light and laser show as well as an unforgettable Sounds of Silence dinner under the stars.

Arnhem Land Wildlife and Wetlands - save up to $3,600 per couple

$11, 190 per person, based on travel in September *Pre-release book by 31 March 2026

Over 13 days, the Arnhem Land Wildlife and Wetlands tour will visit sacred sites, witness uniquely mesmerising landscapes, cruise along the beautiful waters of Arafura Swamp and Cobourg Peninsula, and stay in luxurious safari camps and wilderness lodges, including the magical Seven Spirit Bay.