FOR IMMEDIATE RELEASE:  

Paso Robles, Calif., – December 18, 2025 – A new year, a new chance to experience small town charm with exceptional wine country offerings on the Central Coast of California. 

What's New in Paso Robles  

Joining the downtown square is Paso's newest accommodation The Ava Hotel (opened in August) featuring 151 gorgeous rooms, 6500+ sq feet of event spaces, and three distinctive culinary offerings: the signature Mediterranean-inspired restaurant EMRE by Julien Asseo, Pine Street Bistro, and the town's largest rooftop bar and poolside lounge, Esperanza on the Rooftop. Nearby, the historic Paso Robles Inn (96 rooms) recently underwent a major renovation with a culinary refresh underway by MICHELIN-starred chef Charlie Palmer across both the Paso Robles Inn and sister property, The Piccolo (24 rooms).  

Around the corner, Paso Bottle Shop is a new marketplace housing boutique wineries Rockbound Cellars, Hayseed and Housdon, mid•point, and Nenow Family Wines, as well as bites from The Staviary and Goshi. Paso Robles' culinary setting continues to evolve with two new eateries in town: Grace & Rose – a family-owned, farm-to-table restaurant housed in a 1915 farmhouse, just a short walk from downtown, and Gravesend – an eatery and wine merchant in the popular Paso Market Walk, celebrating local producers. 

Paso - Worth a Stop on your World Cup and Olympic Roadtrip:  

Visiting California for the 2026 World Cup and 2028 Olympics? Consider tacking on a road trip through California. Paso Robles is only a 3.5-hour drive from both SF and LA, or a perfect midway stop between the two to enjoy wine, art and rural California beauty. Paso delivers beyond its charming wine town reputation with MICHELIN eats, outdoor adventures, and a burgeoning Central Coast arts hub including:  Sensorio lighting up wine country with immersive art installations, Libretto Jazz Club hosting world-class, live talent in Paso's original opera house (1919), and opulent architecture and art history living at neighboring Hearst Castle in San Simeon.  

Paso - A Modern Drinks Destination: 

Besides setting trends in both the sustainable and regenerative farming space (see Regenerative Organic Certified (ROC) wineries like Tablas Creek and Robert Hall who kicked off the One Block Challenge), Paso's wine region continues to innovate with on-trend lower alcohol wines (see Thacher Winery) and unique tasting experiences (hello zip and sip with Ancient Peaks Winery at Margarita Adventures). Beyond wine legendary Paso brewer, Firestone Walker  launched a new C02 Recovery System and CA's largest Distillery Trail continues to thrive, supplying spirits to excellent local cocktail bars like 1122 and The Alchemist Garden + The Remedy who were recently recognized in the Sunset Magazine Travel Awards.  

Explore Paso Robles in 2026 and experience where cowboy country meets luxe, experiential delights. 

Media Contact:

Diana Parker - Travel Paso 

Communications Manager - Solterra Strategies 

Email: diana@solterrastrategies.com 

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