Pleasanton, CA (October 8, 2025) — Visit Tri-Valley (VTV), the destination marketing organization that represents the award-winning wineries, vibrant culinary and cultural arts scene, hotels and lodging, brew pubs, and retailers within the cities of  Pleasanton, Livermore, Dublin, and the Town of Danville, unveiled a refreshed visual brand identity. Just 35 miles east of San Francisco, California's Tri-Valley delivers a captivating blend of small-town charm and seasonal magic. 

The new visual design reflects the unique spirit of the Tri-Valley: warm, welcoming, adventurous, and authentic. As the region continues to evolve, so too are ways to tell stories with this robust suite of graphics. This is more than introducing a new logo; it also represents a vibrant palette of colors inspired by the Tri-Valley itself. These elements come together to capture the welcoming spirit of the region and reflect the experiences visitors can expect. 

Tracy Farhad, President & CEO, said, “With this bold step forward with our refreshed visual palette and identity, we remain committed to our mission of helping visitors discover unforgettable moments here in the Tri-Valley.” 

The newly refreshed branding was spurred by the continued desire to attract potential visitors to the region and communicate the beauty of the region through visual branding. Visit Tri-Valley's mission is to increase sustainable economic impact in the Tri-Valley by being recognized as a desired destination for overnight visitors. 

To access and download the official Visit Tri-Valley logo and the full branding guide, please visit https://visittrivalley.com/our-new-look/ and see the Logo Usage Guide. 

About Visit Tri-Valley
Visit Tri-Valley is a destination marketing organization (DMO) that represents the award-winning wineries, vibrant culinary and cultural arts scene, hotels and lodging, brew pubs, and retailers within the cities of Pleasanton, Livermore, Dublin, and the Town of Danville. With creative itineraries like the wine trail, beer trail, ice cream trail, and caffeine trail, there is a plethora of activities that make exploring the Tri-Valley the ultimate experience. More information about Visit Tri-Valley can be found at www.visittrivalley.com. Guests to the region can plan their visit on the VTV website and tailor itineraries specifically to their interests. For more information about the VTV's fall and winter travel inspiration, visitors can check out their 2025 Tri-Valley Inspiration Guide and YouTube channel. 

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MEDIA CONTACTS:

Stephanie Goodwin, McCue PR

stephanie@mccuepr.com

Robin Fahr, Visit Tri-Valley

Robin@visittrivalley.com