THE CHRISTMAS CAPITAL OF TEXAS® NAMED A 2025
“BEST OF THE BEST” BY THE AMERICAN BUS ASSOCIATION

GRAPEVINE, TEXAS – The American Bus Association's Destinations magazine has named the Grapevine Convention & Visitor Bureau (CVB) Christmas Capital of Texas® a 2025 Best of the Best honoree in the Festivals & Events category, recognizing their exceptional contributions to the group travel industry.

Each year, the Best of the Best awards spotlight businesses that set the standard for excellence across key travel categories including Adventure, Culture, Entertainment, Festivals & Events, Food & Beverage, Lodging and Shopping. These standout organizations help make group travel not just possible - but truly memorable.

“We're incredibly honored to be recognized as a 2025 Best of the Best by the American Bus Association,” said Heather Egan, Director of Leisure & International Sales for the Grapevine CVB. “The Christmas Capital of Texas® is more than just an event - it's a magical experience that brings joy to people from around the world. This award is a testament to the passion and dedication of our entire community in sharing that joy.”

“At the American Bus Association, we're proud to recognize companies like the Grapevine CVB who raise the bar in the Festivals & Events space,” said ABA President & CEO Fred Ferguson. “This year's honorees reflect the very best of what group travel has to offer - innovative experiences, unwavering hospitality and a genuine commitment to connecting people to places in meaningful ways. Their work continues to inspire travelers and strengthen our $100 billion industry.”

To view the full list of 2025 Destinations Best of the Best winners, click here.

To learn more about the Christmas Capital of Texas, click here.