27 Jan 2025
New York City — TravMedia's annual IMM (International Media Marketplace) North America set a new benchmark, connecting more than 540 leading North American media professionals with 425 international travel and tourism brands represented by 600 PR and Industry Professionals at the Javits Center in New York City. With more than 1,100 delegates participating in 9,600 pre-scheduled one-on-one meetings, this was the largest and most impactful IMM North America event to date, surpassing previous attendance records.
"We're thrilled with the continued record attendance and engagement at IMM North America 2025, solidifying IMM's position as one of the most influential media networking experiences in the travel industry," said Nick Wayland, TravMedia's CEO and Founder. "This event continues to be a vital platform for connecting media and travel brands and for fostering relationships that drive compelling travel storytelling and industry growth." Nick continued, “IMM would not be possible without the support of our new and returning partners, CLIA, Travel Wisconsin, Tourism Australia, Visit Costa Rica, Visit Glendale Arizona, and all our invaluable host hotel partners. Their support makes this event possible and ensures its ongoing success. We would also like to recognize and thank the Society of American Travel Writers for the role they play in supporting the travel media community.”
Cruise Lines International Association (CLIA) returned as the presenting partner for the IMM North America luncheon. In her succinct and engaging address, Anne Madison, SVP of Global Strategic Communications and Marketing for CLIA, spoke about the cruise industry's continued investment in sustainable travel and highlighted key trends and insights ahead of the launch of their State of the Cruise Industry report to be released in April, but available on request to the media in March.
At the IMM luncheon, Veronica Stoddart and Laura Davidson were presented with TravMedia Lifetime Achievement Awards in the media and PR professions, respectively. Karen Cicero was named TravMedia Travel Writer of the Year, and Kimberly Todd, Arizona Office of Tourism, was named TravMedia Communicator of the Year.
IMM Pavilion Partners:
- 52 Visit California tourism partners—including seven DMOs from Los Angeles County—participated in the California Pavilion at IMM North America 2025. From the TravMedia Summit stage, the day prior, premier partner Visit California emphasized the importance of reviving tourism in this vibrant city before playing a sneak peek of Visit California's new road trip campaign.
- Pavilion Partner and Media Lounge Sponsor Travel Wisconsin showcased the state's vast outdoor adventure opportunities and its new "Explore Wisconsin" campaign, designed to inspire travelers to experience the beauty and activities of Wisconsin, from its stunning lakeshores to its rugged forests. Wisconsin's sponsorship was a key highlight, featuring immersive experiences for the media delegation in their impactful and authentic media lounge.
- Visit Costa Rica presented an immersive cafe-style pavilion and previewed a Social Box activation that will be rolled out at SXSW. Five experts and five PR Professionals showcased Costa Rica's diverse ecosystems and tourism experiences in their lush pavilion.
- Tourism Australia highlighted nine destinations, products, and experiences in its elevated cafe-style pavilion, which featured a coffee cart activation from Bluestone Lane. Media enjoyed signature flat white coffees throughout the daylong program.
- More than 50 Canadian partners joined Pavilion Partner Destination Canada in their impressive Canada-branded Pavilion.
- Visit Glendale, Arizona provided stylishly branded notepads and pens to media delegates upon arrival.
More than 540 media attendees from leading outlets such as Travel + Leisure, National Geographic, CNN Travel, Lonely Planet, BBC Travel, Forbes, Business Insider, Condé Nast Traveler, and more participated in IMM North America 2025. The media delegation included top journalists, broadcasters, podcasters, and influential travel bloggers from the following outlets and channels, who are now equipped with fresh story ideas to share with their audiences.
2DadsWithBaggage, AAA, AARP, A Dangerous Business Travel Blog, ABC, ABC Travel Network, AFAR, Alcohol Professor, All Things Cruise, Amateurraveler, Amazon Prime, American Roads and Global Highways, Angie's Away, ANSA, AP Wire, Architectural Digest, Artful Living, Atlas Obscura, Atlanta Intown, Atlanta Journal-Constitution, Atlantic Canada, Atomic magazine, Azure Road, Bare Feet with Mickela Mallozzi, Bcliving, BBC Mundo, BBC Travel, BET, Bobo and Chichi Media, BOLD Traveller, Bon Appetit, Boston Globe, Breakfast Television, Broken Palate, Business Insider, Canadian Geographic Travel, Canadian World Traveller, Carpe Diem Our Way, Caribbean Journal, CBS, CBS News, Chase Travel, Chatelaine, Cheese Professor, Chicago magazine, Chicago Parent, Chicago Tribune, Cincinnati CityBeat, Climbing, Claudia Travels, Cleveland Traveler, Cobb Life, CNN, CNN Travel, CNN Underscored, Conde Nast Traveler, Consumer Rescue, Costco Travel, Country Living, Couple in the Kitchen, Creative Travel Couples, CRACKYL, Cruise & Travel Lifestyles, Cruise & Travel Report, Cruise Critic, Culture Magazin, Culture Trip, CTV, Daily Beast, Daily Memphian, Dance Travel News, Darling Escapes, Dave's Travel Corner, DC Travel magazine, DepartureLevel, Destination Reunions, Discovering Washington State, Dotdash Meredith, Drift Travel, Drink Tea & Travel, DW News, Ebony, Easy Reader, Eating Well, Elle Decor, Elle Gourmet, Elle Quebec, Eater, Everett Potter's Travel Report, EveryQueer, Explore, Explore magazine, Explore with Alec, Expedia Group, Extended Weekend Getaways, Family Travel with Colleen Kelly, Family Vacationist, FamiliesGo!, Fast Company, Fathom, Fifty Grande, Flannels or Flipflops, Fly Brother, Food Drink Life, Food Fun & Faraway Places, Food & Wine, Foodie Flashpacker, Fodors, Forbes, Fortune, FOX19, FOX Chicago, FOX News, FOX Washington D.C., Frommer's, Further, Garden & Gun, Garden Destinations, GayCalgary magazine, GayCities, Getting Stamped, Globe and Mail, Globetrotting, Go.Eat.Live, GoNomad, Go World Travel, Good Housekeeping, Good Morning Washington (DC), Grownup Getaways, Health, Hemispheres, HGTV, Highways Travel, HoneyTrek, Honest and Truly, Hotel Addict, Hotel Scoop, Hotels Above Par, Houstonchron, HuffingtonPost, iHeart, Indagare, Insider, Insider Travel Report, InsideHook, International Living, IrishCentral, Irish Independent, Islands, iMayRoam, Jen on a Jet Plane, Jimmy Rox, JohnnyJet, JourneyTelling, JourneyWoman, JustLuxe, Katie Goes There, KathrynAnywhere, Kids Are a Trip, Kesi To and Fro, KDKA Talk, KRON 4, Le Devoir, Le Journal de Montréal, Leisure Group Travel, Life Blend Hub, Live It Up, Lonely Planet, Los Angeles Times, Luxe Beat, Luxe Beat Magazine, Luxe Living, Maclean's, Maphappy, Marriott Bonvoy Traveler, Marin Living, Matador, Media Decision, MediaFeed, Meetings + Events, Memorial Lifestyle magazine, Men's Journal, Metro Weekly, Midwest Features Syndicate, Midwest Living, Miami Herald, Modern Luxury, Modern Traveller, Mommy Gearest, Mommy Travels, Money Inc, MoneyWeHave, Montague Reporter, More Time to Travel, MSNBC, MSN, National Geographic, National Geographic Books, National Geographic Traveler, National Geographic Travel, National Geographic Traveller, National Geographic Traveler, National Parks Traveler, National Post, National Parks Traveler, New York Daily News, New York Family, New York Lifestyles, New York Times, Newsweek, Next Avenue, Northwest Travel & Life, NY Family, Oprah, Organic Spa, OUTtv, Outsider, Outside, Outside x 4, Paddler's State, Paste, Passport, PBS, PBS National TV, People's Choice, Peter Greenberg Worldwide, Planetware, Point.Me, Porter Airlines, Post Media, Pride Journeys, Pure Wander, QMI Agency, Quirky Cruise, Rails to Trails Conservancy, Reader's Digest, Ready to Stare, Real Food Traveler, Real Simple, Redbook, Re: Porter, River Oaks Lifestyle magazine, Robb Report, Road Trip Ontario, Road Trip Ready, ROVA, Rough Guides, Rovology, Runner's High, Scripps News, Seattle Refined, Seeing Southern, Select Traveler, SF Gate, She Buys Travel, Sierra Magazine, Sixty and Me, SKI, Smithsonian, SmarterTravel, Smithsonian Magazine, Socializing Traveler, Sofistafriends...
Registration for IMM North America 2026 will open in August 2025.
Full photo gallery available to view here.
Media Contacts for IMM North America:
Kim Grant
Global Media Director
Nick Wayland
CEO and Founder
Exhibitor Contact for IMM North America:
Dominika Dryjski
Chief Operations Officer
dominika@travmedia.com
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About TravMedia
TravMedia is the travel industry's only global media network. Founded in 1999 by Nick Wayland, a former travel editor seeking an easier way to research and report travel news, TravMedia is the one-stop solution trusted by travel PR Professionals and media to network and share press releases, stories, and ideas. The platform hosts thriving online communities and is an essential daily tool for collaborating and developing long-lasting relationships.
TravMedia provides global travel newsfeeds and connects more than 25,000 travel media and more than 20,000 travel brand PRs worldwide via an online newsroom, press release distribution, events, Journalist Alerts, and daily industry updates. To learn more and register for TravMedia, visit www.travmedia.com.
About IMM
TravMedia's IMM is the leading travel industry event for travel brands and destinations to connect with the media. In its 13th year in 2025, IMM hosts more than 2,500 media and international travel brands annually in six countries worldwide. International Media Marketplace events in 2025 include IMM North America in New York City on January 22-23; IMM Australia in Sydney on February 13-14; IMM U.K. in London on February 17-18; IMM Germany in Berlin on March 3; IMM France in Paris on March 12; IMM Brazil in Sao Paulo on April 11; and IMM Asia in Singapore October 13-14.
For more information and registration for IMM 2025 events, visit www.travmedia.com/imm or email imm@travmedia.com.
