Keeping the local flavor alive at The PIER, also opening is Humble Sea Brewing Co. based out of Santa Cruz, California. Humble Sea will feature a taproom and beer garden allowing guests to enjoy bay views and taste flavorful beer, mixed culture barrel aged beers, bold imperial stouts and lagers crafted closely to tradition.  

 

Fire + Ice Grill and Bar, a Lake Tahoe favorite, provides a fun interactive dining experience where guests customize their meals from a fresh food market and enjoy the show as grill cooks prepare their dishes. The full bar takes advantage of stunning bay views spanning from the Golden Gate Bridge to Alcatraz Island and beyond. 

 

With the hard work of our merchants and community partners, PIER 39 welcomed over 11 million locals, international, and domestic visitors in 2024 and is expecting a robust 2025. 

 

The introduction of these businesses compliments The PIER's family of food, beverages and San Francisco's classic flavors. With free entertainment, the best views of the Bay, shopping at our local merchants, and our iconic California Sea Lions, PIER 39 is ready to welcome the world. www.pier39.com