Reykjavík, Iceland

Sky Lagoon, Iceland's stunning oceanfront geothermal lagoon, introduces Skjól, a significant expansion of the Turf House and re-imagined ritual that celebrates the essence of Icelandic bathing culture. Officially opening to Icelanders and visitors on August 22, 2024, the expanded experience takes all guests on a wellness journey rooted in Icelandic heritage and pay homage to ancient rituals.

“Skjól, in essence, is an invitation to partake in a ritual that is as ancient as the land itself,” says Helga Albertsdottir, Managing Director, Sky Lagoon. “Offering an inclusive experience for all guests that is both uniquely Icelandic and universally appealing, Sky Lagoon honors the past while offering a sanctuary for the present.”

Guests are immersed in transformative journey, where every detail of design and architecture is meticulously inspired by Icelandic landscape. Skjól, a ritual now included for all guests, invites visitors to deeply connect with the raw elements of Iceland. The expanded experience, introduces Ylur, a second sauna featuring Iceland's largest single-pane glass window with a breathtaking view of the Atlantic Ocean. Additionally, a new ritual element, Saft, will feature a traditional elixir infused with krækiber (crowberries) that thrive in the lava fields.

“For Icelandic people, Skjól is more than just a word; it's a shelter from the storm and a moment of peace in the hectic rhythm of life,” adds Albertsdottir. “It provides a sanctuary for all guests to experience while they are on their Sky Lagoon journey.”

Sky Lagoon, an experience by Pursuit, is located in Kársnes Harbour, Kópavogur, just minutes from Reykjavík, Sky Lagoon features a 70-meter (230 ft) infinity-edge lagoon highlighted by awe-inspiring sunsets, Northern Lights and dark sky views. The new Skjól Ritual and expanded Turf House officially opened on August 22, 2024.

Pursuit Attractions and Hospitality, Inc. (NYSE: PRSU), is an attractions and hospitality company that owns and operates a collection of inspiring and unforgettable experiences in iconic destinations in the United States, Canada, and Iceland. Pursuit's elevated hospitality experiences include 15 world-class point-of-interest attractions and 28 distinctive lodges, along with integrated restaurants, retail and transportation that enable visitors to discover and connect with stunning national parks and renowned global travel locations. For more information visit www.pursuitcollection.com.