IRVING, TX – January 6, 2025 – The Toyota Music Factory has officially launched its newly renovated plaza following a $9 million transformation. This significant investment has revitalized the venue, creating a dynamic and inclusive gathering space that offers fresh opportunities for dining, entertainment, and community connection.

Plaza Enhancements: Comfort Meets Style

The revamped plaza features:

• Shade and Seating: Five sleek shade structures and enhanced seating areas create a year-round, comfortable environment for visitors.
• Landscaping: Lush greenery and tree-lined spaces bring a natural, inviting atmosphere.
• Expanded Kid’s Zone: A vibrant area for children to play, ensuring a family-friendly experience.
• Hospitality Container Bar: A two-story structure repurposed from shipping containers serves food, drinks, and merch. Its upper level provides a unique vantage point overlooking the plaza.
• New Stage: More seating and flexibility in hosting concerts, watch parties, and other events.
• Lighting: Twinkling lights transform the plaza into a magical setting after dark.

Visual Arts and Culture Take Center Stage

Toyota Music Factory’s commitment to art is evident throughout the property:

• Music-Inspired Murals: Stunning visuals celebrating music and Texas heritage now adorn several buildings.
• Artist’s Alley: A rotating gallery curated by the Irving Arts Center showcases local talent.
• LED Instrument Installation: Suspended instruments in the property create an interactive and Instagram-worthy moment.

Culinary Innovations: New Dining Experiences

Seven new eateries enhance the venue’s culinary offerings, including:

• Shoals Smokehouse: Bringing the soulful flavors of Muscle Shoals through Southern BBQ and live music vibes.
• Pistil Cocktail Lounge: A Western/Goth-inspired destination for craft cocktails and tapas.
• Jaxon Texas Kitchen: Modern Texas dining infused with bold, authentic flavors.
• Additional venues such as The Table, Chino Mojito, Tashan, and Drizzle Cheesecake.

Enhancing the Concert Experience

The anchor of the Toyota Music Factory, the state-of-the-art Live Nation Pavilion, is an indoor-outdoor amphitheater that hosts world-class concerts and events year-round. With the plaza’s stunning renovations, concertgoers can now enjoy an elevated experience before and after shows. From relaxing under shaded seating to grabbing a drink at the hospitality container bar, the enhanced amenities provide a perfect setting for pre-show excitement and post-show unwinding. These upgrades further solidify Toyota Music Factory’s reputation as a premier destination for live entertainment.

Investment in Irving’s Future

This renovation is a testament to the partnership between the City of Irving and Brookfield Properties, ensuring Toyota Music Factory remains a vibrant destination for residents, visitors, and businesses alike. Funded through sales and mixed beverage tax revenue generated at the venue, the upgrades position Irving as a premier city to live, work, and play.

“The Toyota Music Factory is more than an entertainment venue—it’s a community hub,” said Maura Allen Gast, Executive Director, Visit Irving. “These enhancements ensure its role as a key driver of Irving’s economic growth and cultural vitality, while also enriching the experience for the thousands of visitors who come to enjoy all that this incredible destination has to offer.”

For more information on upcoming events, dining options, and the property map, visit ToyotaMusicFactory.com.

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