On Thursday 28 November the second annual Rolling Stone UK Awards 2024 took place at the Roundhouse London, with Visit West Hollywood proud to return as an official partner once again. This year sponsoring Rolling Stone UK's Icon Award and the newly introduced Global Icon Award. The Icon Award this year honoured the groundbreaking and influential band New Order whilst the Global Icon Award was presented to the legendary Nile Rodgers, celebrating his unparalleled contributions to music worldwide. The Awards were hosted by comedian, writer and BAFTA-nominated star Jayde Adams, bringing the best in music, filmOn Thursday 28 November the second annual Rolling Stone UK Awards 2024 took place at the Roundhouse London, with Visit West Hollywood proud to return as an official partner once again. This year sponsoring Rolling Stone UK's Icon Award and the newly introduced Global Icon Award. The Icon Award this year honoured the groundbreaking and influential band New Order whilst the Global Icon Award was presented to the legendary Nile Rodgers, celebrating his unparalleled contributions to music worldwide. The Awards were hosted by comedian, writer and BAFTA-nominated star Jayde Adams, bringing the best in music, filmand entertainment into one room with outstanding performances from English Teacher, JADE and Confidence Man.

With countless legendary artists gracing West Hollywood's renowned stages, from the Troubadour and The Roxy Theatre, to the Whisky a Go Go and beyond, sponsoring Rolling Stone UK's Icon Award and Global Icon Award goes hand in hand. West Hollywood is the cultural epicenter of LA and the stomping ground of music legends. Celebrating 40 years this year, the city is home to some of the world's most iconic venues. 
Visit West Hollywood's President and Chief Executive Officer Tom Kiely said: “We are beyond thrilled to be continuing our partnership with Rolling Stone UK for the second year of their prestigious awards. This year feels especially meaningful as West Hollywood celebrates its 40th anniversary. Supporting both the Icon Award and the new Global Icon Award highlights our long-standing dedication to honouring musical and cultural legends. West Hollywood and Rolling Stone UK share a natural connection through our creativity, diversity, and lasting influence, making this partnership much more than just a sponsorship.“

Rolling Stone UK publisher Darren Styles OBE said: “We are proud to continue our partnership with Visit West Hollywood for the second year of the Rolling Stone UK Awards. Their expanded support, sponsoring both the Icon Award and the Global Icon Award, reflects their passion for honouring the transformative power of music and culture. West Hollywood's legacy as a hub for innovation and self-expression creates such synergy with the Rolling Stone brand, making them the ideal partner to help us spotlight those who are dedicated to shaping the creative world.”