Unpacking Traveller Preferences

Amid tightening economic conditions and evolving personal priorities, the global travel landscape is undergoing a significant transformation, largely influenced by the perspectives of Gen Z and Millennials. These generations, spanning 18–40 years of age, are not just travelling — they are re-imagining what it means to explore the world.

From attending globally buzzed-about live sporting events to venturing out on introspective solo trips and being influenced by the digital allure of influencers, these young explorers are crafting a new travel experience. This exploration into changing travel preferences showcases how these young Canadians crave deeper, more meaningful travel experiences that transcend traditional vacations.

Together with YouGov, Flight Centre Travel Group surveyed more than 4,000 young adults from around the world, including Canada, Australia, New Zealand, South Africa and the UK, focusing sharply on how shifting trends resonate within the America's borders. This comprehensive report unpacks how these emerging preferences are poised to shape the future landscape of global travel.

To read the full travel trends report, click here.