Sydney, Australia – TravMedia is thrilled to announce that Explore Louisiana will be Headline Sponsor of The TravMedia Summit 2025.

Returning to Four Seasons Sydney on February 13th, The TravMedia Summit is the premier professional development forum for the travel industry, providing a platform for industry leaders to connect and share insights. The conference brings together travel and tourism PRs, editors, and travel writers to inspire ideas, discuss the latest trends, and explore the opportunities and challenges facing our industry.

As Headline Sponsor, Explore Louisiana will join TravMedia in engaging the industry, highlighting the rich culture, history, and diverse experiences that Louisiana offers. From the vibrant music and culinary scenes of New Orleans to the scenic bayous and cultural heritage across the state, Travel Louisiana will showcase its unique appeal to Australian travelers.

"We are very excited to be the Headline Sponsor of this year's TravMedia Summit. Louisiana offers Australians an opportunity to explore our culture and heritage in authentic and experiential ways," says Doug Bourgeois, Assistant Secretary of Tourism.

"Whether it's a Cajun cooking class, a New Orleans jazz club, or a paddle adventure through our beautiful swamps and bayous, Louisiana will feed your soul. We can't wait to share everything that makes our great state so special with Australia."

Louisiana is a destination that resonates with Australians' love for culture, adventure, and authentic experiences. The team at TravMedia is thrilled to welcome Explore Louisiana and looks forward to their insights at The TravMedia Summit 2025.

“As an Australian living in America, I'm always inspired by the rich cultural heritage of Louisiana,” said Nick Wayland, CEO and Founder of TravMedia. “It's a destination that perfectly embodies the spirit of exploration, and I'm excited to see it take centre stage at this year's summit.”

Registration for TravMedia's IMM Australia and The TravMedia Summit is open, with limited exhibition tables and tickets for this highly anticipated two-day event still available.

For more information and to register for IMM 2025, visit www.travmedia.com/immaus  or email immaus@travmedia.com.

For more information about The TravMedia Summit 2025 session topics and speakers, visit www.travmedia.com/immaus/speakers.

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About IMM
IMM is the world's leading travel media networking event, connecting travel and tourism professionals with top-tier media from Australia and New Zealand to pitch story ideas and secure coverage. IMM provides unparalleled opportunities for media relationship-building and networking.

The TravMedia Summit, held on day one of IMM, is the forum for the travel industry to connect and learn from the most influential leaders in travel PR, media, and marketing. The one-day conference brings together travel PR professionals, editors, and travel writers to share insights and discuss the latest trends, opportunities, and challenges affecting our industry.

About TravMedia
TravMedia is the travel industry's only global newswire and media network. Founded in 1999 by former travel editor Nick Wayland, TravMedia offers a trusted platform for travel PRs and media to network, share press releases, and exchange stories and ideas. With operations in seven countries, TravMedia connects over 45,000 travel professionals, including 25,000 editors, journalists, and influencers worldwide.